Atlas Ink vs Exclaimer: Do You Need a Signature Marketing Platform, or Managed Signatures?

Exclaimer is the category heavyweight, and it has grown into a signature marketing platform - campaign banners, click analytics, scheduling, editions. Atlas Ink is deliberately narrower: signatures as IT policy, pushed into every mailbox from Entra ID for $1 per active user, always, with 25% off for the first 25 (soft launch). Which one you need depends on who owns the signature - marketing or IT.